Mavi Jeans in store!

Boardworx is stocking Mavi jeans for the first time this month.

About Mavi Jeans:

What’s in a name? Mavi means ‘blue’ in Turkish. So basically it’s ‘Blue Jeans’.

MAVI ORIGIN

Founded in Istanbul Turkey, by a family owned company in the early 90’s. Mavi has grown at a rapid pace as is now one of the World’s leading denim brands. With 15 000 sales points in the U.S alone and flagship stores in Vancouver and New York it is no wonder the brand has also taken off on our side of the globe. The Mavi principle has always been to produce both comfortable and affordable jeans made from quality Turkish denim whilst using the latest technology in trend development.

MAVI TODAY

There is certainly no denying that our Aussie lifestyle and market is very different to that in Europe, so Mavi Jeans Australia has adapted the traditional Turkish values that established the brand to suit our culture and love of fashion. Mavi Jeans are proud to be a unique denim brand that caters to the young, trendy skinny-leg-jean-wearing girl but also the “yummy mummies” who find salvage in our mid-rise bootcuts and classic straight legs! Mavi uses the latest denim engineering to continually create hot new washes mixed with interesting stitch and stud detailing. As the male interest in fashion expands so too does the Mavi Men’s range with a focus on creating new skinny legs, that include resin coated washes whilst still maintaining the classic more relaxed Men’s cuts.